Acceptable Use Policy

1. You need a lawful basis for every recipient

You must have a lawful basis to email every single person you send to, and you must be able to show it if we ask. Usually that means they signed up with you or asked to hear from you, or they are your customer and the law treats that as consent. It is your job to know what the law requires where you and your recipients are.

2. The laws you must follow

• Australia, Spam Act 2003: commercial email needs the person's consent, must clearly identify who sent it, and must have a working unsubscribe that is acted on within 5 working days.
• United States, CAN-SPAM: no false or misleading headers or subjects, include your postal address, say it's an advertisement where required, and act on opt-outs within 10 business days.
• Canada, CASL: you need express or implied consent, must identify yourself, and must offer an unsubscribe that is acted on within 10 business days.
• European Union and United Kingdom, GDPR and their e-privacy rules: you need a lawful basis, usually consent, for each person's data and for sending them marketing.

This is a short summary, not legal advice, and other laws may apply to you too.

3. What you must not send

• Email to bought, rented, scraped or harvested lists, or any other list without a lawful basis for each person on it. If you have a list like this, tell us when we ask about your sending.
• Phishing, or anything that pretends to be someone it isn't.
• Malware, or links to it.
• Scams, or false or misleading claims.
• Anything illegal, or that sexually exploits children, or that threatens or harasses people.
• Marketing sent as if it were a receipt or account email, to avoid our marketing rules. Newsletters and offers belong in the marketing stream.

You also must not hide who is sending, forge headers, or use a domain you have no right to use.

4. Unsubscribes

Every marketing email needs a working unsubscribe. We add a one-click link for you, and block that person from your domain's marketing when they use it. If you use your own link, you must act on it yourself. Don't add people back after they have left, bounced or complained.

5. Bounce and complaint limits

We check your sending over the last 7 days, once there are at least 200 emails to measure. The limits are 5% bounces and 0.1% spam complaints.

• If your marketing goes over a limit, we automatically pause marketing from that domain, or across your account. Your receipts keep going.
• If your receipts and account emails go over a limit, we automatically pause sending for your account.

We'll look at resuming once the cause is fixed. Addresses that bounce for good, or that complain or unsubscribe, are blocked from future sends.

6. If this policy is broken

We may refuse an email, pause your sending, withdraw marketing approval, or close your account, as our Terms of Service explain. We may ask you to show how you collected your addresses. We may also pass information to the authorities where the law requires.

7. Reporting abuse

If you got unwanted email sent through Sendlista, or think someone is misusing it, please tell us at contact@brazaustra.com and include the email if you can.